Help with English

[talktooloose]

The slogan on the Elections Ontario Home Page is:

"Voting. Every Day It Matters."

Am I dim? I have no idea what this means.

Comments

[eversearching.livejournal.com]

My guess:

Voting. You do it once a (relevant length of time here) but the outcome effects you every single day of your life for the next (relevant length of time here).

Just a guess, though!

[detailbear.livejournal.com]

I think I would have said "Voting: Not Just a One-Day Responsibility."

[strumquill.livejournal.com]

It means that they don't want you to vote at night; because nights don't matter.

Like, what kind of freakin' slogan is that !?

[ultramundanecom.livejournal.com]

Clearly they're having elections on a daily basis, but just not telling anybody. "Today we're voting for the Commissioner of New Ice Cream Flavors."

[ginalin.livejournal.com]

Who's their slogan writer...Yoda?